| SESSION 1 |
Building Customer Focus |
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- The benefits of great service – For you and the customer!
- Who are your customers?
- Understanding and clarifying your customer’s needs
- Meeting your customer’s needs
- The importance of initiative and being pro-active
- Projecting the appropriate image to your customers
- Developing trust and rapport
- Building confidence and integrity
- The importance of follow-up
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| SESSION 2 |
Advanced Customer Service Skills |
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- Delivering professional customer service
- Giving individualised service
- Enhancing your service style – lifting the bar!
- Appropriate problem management
- Focusing on the need rather than the problem
- Identifying other opportunities
- Developing and maintaining a positive attitude
- Business Acumen
- Awareness of the bigger picture
- The role we play
- Cause & Effect
- Customer service in a changing environment
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| SESSION 3 |
Customer Communication Skills |
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- What is effective communication?
- The key elements of effective communication
- Active listening
- Using appropriate language
- Giving clear information and explanations
- Overcoming the barriers to communication
- Physical barriers
- Psychological barriers
- Semantic barriers
- Using positive communication
- Communication via email – when to use and how
- Understanding and interpreting body language
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| SESSION 4 |
Telephone Techniques |
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- Telephone communication skills
- Managing inbound and outbound calls
- Opening the call
- Your speaking voice – the importance of confidence
- Using the right words, tone, intonation and speed
- Managing the body of the call
- Closing the call
- Controlling the call
- Guidelines for screening calls
- Putting the caller on hold
- Transferring a call
- Taking messages
- Call time management
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| SESSION 5 |
Customer Psychology |
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- Treating customers as individuals – Who are you dealing with?
- Reading your customer’s expectations and needs
- Adjusting your style to become more effective
- Dealing with misinterpretation
- Coping with over-sensitivity
- Using behaviours that build rapport
- Recognising behavioural changes under stress
- Adapting your communication to become more ‘customer friendly’
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| SESSION 6 |
Appropriate Assertiveness |
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- Understanding your natural influence style
- Directness of communication
- Consideration for customers and colleagues
- The Interpersonal Influence Model
- Open aggression vs concealed aggression vs passivity
- Why assertive communication is most effective
- Building assertiveness using the ASERT process
- Analysing the situation
- Stating your position – feedback
- Evaluating nonverbal behaviours
- Receiving feedback
- Testing for understanding
- Application and response planning for future situations
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| SESSION 7 |
Serving Internal And External Customers |
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- Identifying internal vs. external customer needs
- How do your internal customers evaluate service?
- Guidelines for providing exceptional internal customer service
- Increasing communication between different roles and departments
- Educating your internal customers – clarifying their expectations
- Meeting deadlines and keeping internal customers informed
- Creating a positive environment
- Taking a team approach
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| SESSION 8 |
Dealing With Difficult Customers and Situations |
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- What is a difficult customer and why?
- Identifying customer problems
- Never tell customers your problems
- Turning complaints into opportunities
- Dealing with a anger and emotion
- Identify and how to deal with abusive customers and other challenges
- The importance of politeness
- Managing stress and pressure – Emotion vs. Logic
- Conflict Resolution – Getting to a ‘win-win’
- Real life scenarios
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| SESSION 9 |
Adding Value To The Customer |
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- Taking responsibility – owning your customers and sales
- Building integrity in our actions – keeping your customers up to date
- Identifying opportunities for adding value in the eyes of the customer
- How to make recommendations without appearing ‘pushy’
- Keeping the customer happy
- Ensuring customer continuity
- Identifying common goals
- Developing customer loyalty
- How to keep the customer coming back for more!
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| SESSION 10 |
Overcoming Barriers To Service |
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- Identifying challenges of our unique environment
- Recognising sources of conflict
- Signs and symptoms of ongoing stress
- Defining specific problems / issues to solve
- Analysing potential causes
- Generating and selecting the best solutions
- Implementing the solution – who is responsible?
- Evaluating the successful impact on customers
- Stress management techniques
- Increasing motivation and empowerment among the customer service team
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| SESSION 11 |
Creating A Customer Service Vision |
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- Focussing the organisation on customer service
- Actions that develop customer service discipline
- The steps for writing a customer service vision statement
- Identify the criteria for a good customer service vision statement
- Implementing and monitoring service standards
- Identifying lessons learnt
- Food for thought
- Where to from here?
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| SESSION 12 |
Building A Strong Customer Service Team |
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- Components of successful customer service teams
- “What’s in it for me?” – the value of teamwork
- What is my role within the customer service team?
- Making our customer service team work
- Managing the teaming process
- Where are we now and how do we move forward?
- Building relationships among team members
- Managing diversity, disagreements and conflict
- Increasing cooperation and team results
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